Side Stage Tour Team
Kelly Clark
Kelly Clark is the Co-Founder & Co-Executive Director of Side Stage Tour. Dedicated to building supportive communities, she ensures the group remains a safe and welcoming place, overseeing all operations.
With a background in education and business management, Kelly brings a valuable mix of vision and collaboration to the organization.
Laura Landers
Laura Landers is the Co-Founder & Co-Executive Director of Side Stage Tour. Passionate about mental health and fostering meaningful connections, she oversees all operations.
With a background in brand strategy and creative direction, Laura brings a unique blend of leadership and creativity to the organization.
Shelly St. John
Shelly St. John is a Board Member of Side Stage Tour. With over 35 years of experience in marketing, fundraising, coaching, and business development, Shelly St John has raised over $137 Million for charitable causes. And nearly half a billion dollars for others over her career. As Founder & President of multiple ventures—including The Auction Divas, Live Event Fundraising, Primary Objective, and What the PHUCH—she pioneers innovative fundraising and engagement strategies that drive results.
A TEDx speaker and expert in fundraising, sponsorships, branding, and strategic communication, she blends vision with execution to create high-impact programs. Whether leading live charity auctions, integrating philanthropy into major events, or coaching professionals, she empowers communities and fosters meaningful change.
Matthew Lupariello
Matthew is the Board Treasurer here at SST. He currently works as an Information Technology (IT) Staff Auditor. He also has a history of being involved in cybersecurity related roles such as a Digital Forensics Examiner Intern down at the Joint Electronics Crimes Task Force (JECTF) down in Alabama and has a passion for ensuring proper IT safety for everyone through their everyday life.
Matthew’s experience when discussing finances all comes from his time as the Financial Secretary/Treasurer for his fire department he volunteered at for 5+ years where he had the opportunity to deal with expense management, budgeting and planning.